Headquartered in Nunica, Michigan and founded in 2010, Electronic Cigarettes International Group, Ltd. (OTC: ECIG) has made great strides in the electronic cigarette business. Gaining amazing traction in the United States and United Kingdom, its brands include FIN, VIP, VAPESTICK, Victory, Victoria, and El Ray. Their 120 shops and boutiques in and around the UK have experienced great success because of this. Their subsidiary brand VIP has recently opened a Mixing Boutique in London, England providing their consumers with the unique opportunity to blend their favorite flavors by an official on-site mixologist.
Their structure is sound and their progress is certain as the electronic cigarette industry continues to grow and ECIG’s goal for their brands is to push for more than just a safe alternative to smoking. The pure liquid concentrates available through any of their brands offers a more than safe alternative to smoking. They also provide an entire suite of products through their lines that encourage their consumers to buy only their products.
Consumers, upon realization that the product is sound and safe will continue to buy the company’s products as the public as a whole becomes more and more aware of their health. Obviously though Nicotine, one of the most addicting substances on planet earth, is still present. This does offer investors the safety of knowing that the company is avidly involved in developing a residual income from their consumers. This type of return from their consumers will ensure a steady company development which in turn translates to more money for investors.
December 15, 2014 ECIG has traded in excess of 18 million shares despite its negative pricing trends. This demonstrates a high level of tradability and liquidity whereas the rest of the market is feeling a slight downturn in investor interest. That being said, there should be considerable interest in this company.
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