Company Expands Sales of Its GRAN NEVADA Beverage Line into 7 Eleven Franchisee Stores Through Its DSD Partnership in the Mid-Atlantic and Expands Victoria’s Kitchen Brand into Kroger’s Michigan Division
NEW YORK, May 17, 2018 (GLOBE NEWSWIRE) — via OTC PR WIRE — Life On Earth, Inc. (OTCQB:LFER) announced that it has expanded distribution of its GRAN NEVADA line of drinks into 7 Eleven franchisee stores in Maryland and Northern Virginia. This agreement has been secured through the Company’s DSD partner, BD, Inc. of Beltsville, MD, which covers areas stretching from Baltimore, MD to Richmond, VA, including fulfillments with several hundred 7 Eleven stores in the region. Life On Earth’s GRAN NEVADA has been available in those stores since the beginning of the year. The initial rollout has been completed and the Company expects to expand to a majority of the stores in that region in the coming months. The Company has also announced that it has gained additional authorization from the Kroger’s Michigan Division for an initial rollout in 117 of the retailer’s stores in the Upper Midwest. The Company expects its Victoria Kitchen’s products to be available in those Kroger Supermarkets in the next quarter.
“The expansion of our own brands into nationally recognized retailers is another Company milestone as we remain focused on organic growth and retail expansion of our brands. As we continue to build our organizational infrastructure, we expect to scale at an accelerated pace through introduction of new products and distribution channels, as well as potential acquisition of promising new brands.” stated Mr. Fernando Oswaldo Leonzo, Life On Earth’s Chief Executive Officer. The Company’s Victoria’s Kitchen brand has been available through Kroger’s Southern California and Texas Divisions and this new addition (Kroger Michigan Division) marks the brand’s expansion in the largest supermarket retailer in the country.
About Life On Earth, Inc.
Life on Earth, Inc. (LFER), a “Naturally Better Way” consumer based Brand Accelerator Company is a dynamic and innovative all-natural consumables products company focused but not limited to the beverage and snack industry. At LFER, we have established a unique business model focused on building brands within the alternative beverage and snack space. Our brand model is complimented by our strong distribution subsidiaries Energy Source Distributors, Inc. (ESD) in California and The Giant Beverage Company, Inc. in New York (Giant). The growth of “game changing” marketing applications, human capital resources and follow-on investments will help us deliver a fully integrated platform for the emerging and functional brand category that are good for our consumers as well as the environment.
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